POLIPAKS’ FLAT BOTTOM POUCHES ARE GIVING BRANDS THE EDGE

Sponsored content from Polipaks 1 June 2022

With over 25 years’ experience in flexible packaging, Polipaks are helping a broad range of customers with their packaging requirements, helping them stand out in store.

This year, one of the most popular options has been the Flat Bottom Pouch. This flexible packaging product from Polipaks enables improved merchandising in the retail setting, high impact branding and supplies exceptional user-friendly features.

Standing up to attention

No more will your consumer pack look out of shape and crumpled. The Flat Bottom Pouch has a 100% stable bottom and a rigid structure, which makes merchandising much easier for retailers. This gives the bags excellent posture, keeping them upright and supplying a consistent look in store.

This capability provides a fantastic opportunity to present brand messaging with high impact, particularly when multiple product facings are used. First impressions are so key for retailers, which is why the Flat Bottom Pouch has five sides that can be printed on, with best space for branding. Polipaks now also offer the highest quality of print for flexible packaging with Expanded Gamut Printing. This includes a CMYK+OGV option with high resolution of 175LPI, printed on Flexo HD printing machines. All this ensures the best quality print producing vibrant branding.

Engaging the consumer

Due to the fantastic structure of the Flat Bottom Pouch, the concept and information on pack can be viewed with ease. In a day and age where information and compliance are key to food manufacturers, the Flat Bottom Pouch offers five facings where information can be presented. For all brand owners it is essential to display not only products with impactful branding but also communicating brand stories, key food ingredients and communicating sustainable sourcing. This also enables area for vital elements such as barcodes, QR codes and iconography.

Once in the hand of the consumer the superb finishing available can give the right look and feel that's perfect for a brand. Matt, Gloss, Paper-Like and Soft Touch can all supply the ideal feeling for the product on offer, depending on the type of brand.

Adding to the look and feel other subtle changes can be made to aid the user. Often seeing inside packaging to view the contents can give the shopper extra confidence. With the Flat Bottom Pouch product windows can be designed. This is especially important for pet food, which is a category where consumers like to see physical contents of feed. For a friendlier feel rounded corners can supply a point of difference and bag handles can also make carrying the pack easier.

Convenience once at home

The Flat Bottom Pouch can be customised to suit the brand offering. This includes premium features such as top sliders, hook zips, front zips and pocket zips to keep product fresh once opened and in use. Useful features to aid functionality include laser pre-cut and tear notches for easy opening. Keeping products such as nuts and snacks fresh at home is a key consideration when buying so these features aid the user experience.

Polipaks offers mono material structure which is a choice for the Flat Bottom Pouch. Mono structure can be recycled, and it also has better mechanical properties than regular PE structures. Polipaks have all the capabilities to meet many industry requirements whilst supplying a recyclable packaging solution, which will meet the demands of eco minded end users.

In turn brand owners can save on the amount spent on the UK plastic packaging tax now in operation. To avoid the plastic packaging tax businesses must now change their packaging accordingly. This will apply to plastic packaging manufactured in, or imported into the UK, that does not contain at least 30% recycled plastic.

Polipaks can help businesses become more sustainable and help save paying plastic packaging taxes. As part of the UK Plastics’ Pact, Polipaks are also focusing on extending their already wide range of sustainable plastic packaging solutions to be 100% reusable, recyclable or compostable by 2025.

The Flat Bottom Pouch is a product that will give major advantages to brands, giving the absolute best look in-store. End users can receive help from the fantastic functionality keeping product fresh once in the home. With the sustainability options it also provides, this pouch will help you make the most out of your brand on shelf and in use, leading to increased brand loyalty.

To Find out more about the Flat Bottom Pouch speak to Polipaks today at [email protected] and see how they can make your brand look outstanding! Alternatively, for more general information, please visit www.polipaks.com or follow Polipaks on LinkedIn.

Watch the Flat Bottom Pouch video here.